Lowe's Uses Vine As Part of New Campaign

May 2, 2013 Updated May 2, 2013 at 9:12 AM EDT

By Mitch Simon

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May 2, 2013 Updated May 2, 2013 at 9:12 AM EDT

(WKBW) - As part of a new campaign, Lowe's Home Improvement is using the hot new app Vine to share tips for everyday living.

The company introduced the videos last week as part of their "Fix in Six" Campaign, representing the six-second videos you make with the app.

The videos include everything from organizing your cleaning supplies, using a hairdyrer to remove stickers from products, and using a rubberband to help remove stripped screws.

Lowe's hopes to release a total of 12 Vine videos and will continually post the rest on Facebook and twitter in the coming weeks.

Lowes' Chief Marketing Officer Tom Lamb says "The company is pioneering technology to reach consumers in new ways, providing content across multiple platforms to inspire and inform through a dynamic digital creative rotation."

Vine was an app created for fun, but is now being used to help people with home improvement questions.

To download Vine, for Apple click HERE.