"Living Without Religion Campaign" to Expand

September 12, 2011 Updated Sep 12, 2011 at 8:28 PM EDT

By Ed Reilly

September 12, 2011 Updated Sep 12, 2011 at 8:28 PM EDT

(Niagara Falls, N.Y.) Two new billboards in Niagara Falls, N.Y. are meant to break down stereotypes concerning atheists.

Some people who saw them say they will do just opposite and provoke members of established religions.

At issue is the slogan "You Don't Need God - To Hope, To Love, To Care, To Live."

According to Ronald Lindsay, President and CEO of the Center for Inquiry in Amherst, N.Y., many people view atheists as "joyless and immoral."

Surveys say that roughly 10% of Americans reject the belief in any God.

A $15,000 donation is allowing the Center for Inquiry to expand its multimedia, national ad campaign.

"Just because someone doesn't share your belief in God, doesn't mean they don't share your values." comments Ron Lindsay

Signs promoting the "Living Without Religion" campaign are being put up in Niagara Falls, New York, Grand Rapids, Michigan, Durham, North Carolina, and Washington DC.

The billboard company in Knoxville, Tennessee refused the ad saying it was too "offensive" to a "large percentage" of the population in Knoxville.

"Our inability to display this ad in Knoxville underscores the need for this ad across America," asserts Lindsay.

The "Living Without Religion" advertising campaign is scheduled to last for about one month.