BUFFALO, NY (WKBW) -There is a holiday shopping war brewing between big box retailers this holiday season. Retailers like Walmart, Target, Toys-R-Us and Kmart are ditching Black Friday to open at 8 p.m. Thanksgiving night. Sears has decided to start its sales this Sunday. However, Local businesses are encouraging shoppers to ditch the chain stores and support locally owned businesses.
"You're not only finding unique items and gifts, but those dollars stay with the shop owners and the people who work in the shops," said Elmwood Village Association Executive Director Carly Battin. "The money stays here much more than it does with the big box stores."
Katharine Jemison is the owner of Spoiled Rotten on Elmwood Avenue in Buffalo and has been thrilled with the overwhelming support by the community, especially on Black Friday and through the holidays.
"We most definitely get busier," said Jemison. "We really do see a huge jump in sales this time of year."
To encourage more local shopping the Elmwood Village Association created a Black Friday Boutique Crawl last year, and plans on hosting it a second year.
"I think it's a nice touch," said Debbie Sidel, owner of Half and Half Clothing Company. "It's nice to bring attention to mom and pop businesses. I thought it was a nice touch and this year it seems it's stronger."