West Seneca, N.Y. (WKBW) - Black Friday 2010 turned from rushing for deals to pushing, shoving and people being trampled at a Buffalo Target. This brought national attention to Western New York.
Now, Many other retailers are not taking any chances.
"We're ready to make sure everybody is as safe as possible," Southgate Plaza Marketing Director Stacy Berent said.
This year, places like the Southgate Plaza are taking precautions to make sure a shopping trip doesn't turn into a trip to the hospital.
"We have security on staff and it's always increased during the holidays. We also have a lot of parking people can get to the stores," Berent said.
Berent said they also stagger the store openings to avoid any problems.
"BonTon first opens at midnight, Game Stop at five and Bath and Body Works at six," Berent said.
This is Shopper Sevaughn Silver's seventh year hitting the stores before the sun comes up on Black Friday. She starts preparing on Thanksgiving.
"Some people might fall asleep after they eat their turkey. Not me. I sit right there no one touches the newspaper but me and I start mapping everything out," Silver said.
Others are staying home sweet home.
"The crowds can get annoying and I don't like to lose my temper so I stay at home," Shopper Mary Jane Celeste said.
Bridget Gleason agrees.
"It's not really my thing. I'd rather stay at home or shop online. I don't like the crowds," Gleason said.
In West Seneca, some people love Black Friday, others not so much. But you can guarantee that the people who are going shopping are taking it seriously.
"I do it with one or two people but if they are slowing me down they can't come. We have a strict itinerary," Silver said.
Shoppers and employees agree the overall goal is to have a little fun and catch some deals, while also hoping to stay away from this shopping madness.
"It's just crazy," Gleason said.