A new study finds a majority of the food and beverages being endorsed by
high-profile athletes are for sports drinks, soft drinks, and fast food, and they are targeting our kids.
Yale University researchers looked at 100 professional athletes, the products they endorse and how often kids are exposed to their ads.
Results show nearly 80% of the food products in athlete-endorsed advertisements were energy-dense and nutrient-poor, while 93% of the advertised beverages had 100% of calories from added sugar.
Pro-football player Peyton Manning and basketball star Lebron James endorsed
the most energy-dense, nutrient-poor products in 2010.
"I think it's important for kids to realize that to be able to perform at your
best, you have to eat a healthy diet, so there are sports players that may eat
pizza or they may drink pop, but it's on occasion, and in order for them to
perform at that level, they have to eat healthy, " says Laura Jeffers, a registered dietitian at the Cleveland Clinic.
Kids between the ages of 12 and 17 saw the most
athlete-endorsed food and beverage commercials. Researchers say athletes should be aware of the health value of the products they endorse. With Family Time, I'm Joanna Pasceri.