Do You Have a Gripe?

July 18, 2013 Updated Jul 18, 2013 at 4:43 PM EDT

By Jaclyn Asztalos
By Megan Erbacher

July 18, 2013 Updated Jul 18, 2013 at 4:43 PM EDT

BUFFALO, NY (WKBW) -- Did you ever purchase a product or receive a service that you felt was just not up to par?

"I want to say something but I don't have the right time or right place so you go home and you think should I write a letter, how do I put in the right words," consumer Jamie Doctor said.

Well, may be the answer. Jim Proulx is one of the co-founders who said this site eliminates the middle-man and gets right to the heart of the matter.

"We want to put the power of the user to complain very quickly right in the palm of their hand," Proulx said.

Proulx says will be as user-friendly as many other social media sites.

"Businesses will authenticate with us then we will be in contact with them to verify their position. Once they have authenticated, they will be able to log in and view all their gripes and respond in batches or on an individual basis," Proulx said.

If the company doesn't authenticate or sign up to be a part of the website, will contact the business directly, looking for a result so that the customer is satisfied. If the company fails to make things right, there is a consequence.

"If they are unhappy with the product we will put them into contact with a competitor who will give them discounts and then win their business," Proulx said.

Doctor said she just want her voice heard.

"You just want to know something is going to be done in fairness," Doctor said.

Proulx said that is what the site is all about. He also says griping is not always bad for the company.

"Businesses may think they have great customer service without knowing they let someone down. What we're doing is providing a basis for communication back and forth so companies can identify problems with customer service and product quality," Proulx said.