Couple Wins New Chevy In Scavenger Hunt

October 24, 2011 Updated Oct 11, 2013 at 11:50 AM EDT

By WKBW News


Couple Wins New Chevy In Scavenger Hunt

October 24, 2011 Updated Oct 11, 2013 at 11:50 AM EDT

BUFFALO, N.Y. , 10/12/11 --( release) The winners of a Buffalo Chevy Sonic Adventure are Joe Ruggiero and Jaime Proulx.

They took part in a competition held Sunday in citywide mobile treasure hunt for the chance to win.

On Sunday October 23, 2011, hundreds of people raced around the city, solving clues and completing challenges in hopes of winning the ultimate prize: an all new 2012 Chevy Sonic Sedan 2LT.

Participants followed clues from their cell phones via text message or SCVNGR app for iPhone and Android throughout town for the chance to win.

“We’re introducing the all-new Sonic to an audience that is eager to discover new things every day,” said John Konkel, director of sales operations for Chevrolet. “Mobile gaming is a hot trend so these scavenger hunts make perfect sense as a way to introduce Sonic, while also giving contestants a day of fun.”

Chevrolet partnered with SCVNGR, a mobile gaming company, to create the Chevy Sonic Adventure. By developing a series of fun, location-based challenges, Chevrolet and SCVNGR give lucky residents in 27 around the country the chance to become winners. And the Western NY Chevy Dealers brought this one-day, real world treasure hunt straight to Buffalo.

“SCVNGR is all about having fun, so we’re psyched to be involved in this awesome event,” said Seth Priebatsch, Chief Ninja of SCVNGR. “Chevy has built challenges that are super social and designed to get people buzzing about the new Chevy Sonic. Let the games begin!”

Event participants are also helping out a good cause by raising awareness for the American Cancer Society.

The suggested retail price of the Sonic begins at $14,495 including destination but excludes tax, title, license and dealer fees.

The Sonic’s 1.4L turbo with the six-speed manual achieves an EPA highway fuel economy of 40 mpg, making it one of the most fuel-efficient small cars in the market, on par with the 2012 Ford Fiesta SFE and the 2012 Hyundai Accent and beating the 2011 Honda Fit and 2011 Nissan Versa 1.8 SL. Along with getting 40 mpg, this version has a 0-60 time of 8.2 seconds.

Agency 720 worked with SCVNGR and Chevy for this partnership. The “Chevy Sonic Adventure” will take place in 27 cities around the United States.

www.BuffaloChevySonicAdventure and
has more on the competition.

The winning couple from Buffalo will visit Paddock Chevrolet to arrange for their new hot wheels!