City Grill Restaurant Shuts Down

May 4, 2012 Updated May 4, 2012 at 8:15 AM EDT

By WKBW News

May 4, 2012 Updated May 4, 2012 at 8:15 AM EDT

Buffalo, NY (WKBW) In plain black and white a sign hangs on the doors of the City Grill restaurant, "Closed Effective May 1, 2012."

"Well I'm surprised," said Shawn Green, who lives in Buffalo.

But the abrupt shutdown is not a surprise to some familiar with the restaurant industry. Peter Longo, the former president of the Western New York Chapter of the state restaurant association says the City Grill is an unfortunate casualty of an event outside of its control.

"Unless you're able to reformulate yourself maybe change your concept change your name unfortunately once you're branded, you're branded," said Peter Longo, former President of the Western New York Chapter of the New York State Restaurant Association.

"I think the bad press may have been a part of the demise," said Greene.

Although there has been no official reason given some say the owners of the restaurant, Scott and Jenny Rossi were virtually doomed after August 14th, 2010.

On that night eight people were shot, four died outside of the restaurant after attending a party inside. The gunman, Ricardo McCray was sentenced to life in prison.

"I think after the event they pretty much lost their evening business," said Longo.

As an example of the bad press, if you Google City Grill Buffalo online to see what's on the menu you'll find on one site "chicken pot pie, four dead, attempted murder, and pork loin," a sad commentary on Buffalo's biggest mass shooting in the city's history and one that the restaurant owners seemingly could not overcome.