Channel 7 Goes "Red" For Women

February 3, 2012 Updated Feb 3, 2012 at 4:34 PM EDT

By WKBW News


Channel 7 Goes "Red" For Women

February 3, 2012 Updated Feb 3, 2012 at 4:34 PM EDT

BUFFALO, NY ( WKBW ) Friday February 3rd is "Go Red For Women" day in Western New York and across the country.

The movement is designed to bring awareness of heart disease and help the American Heart Association in the fight to keep everyone healthy.

Channel 7's Joanna Pasceri, co-anchor of "Eyewitness News" at 5, 6, & 11 has been a front runner in coverage, and will host a lunch later in the spring.

Channel 7 staffers joining the movement, pictured in this story, include noon and morning co-anchor Ginger Geoffery, multi media journalist Kyla Igoe, director Aaron Pike, news director John Di Sciullo ( who usually smiles more ), producers Megan Erbacher, Paula D'Amico, and Jason Cowdell, and multi-media journalist Adam Francis. Everyone at the station was encouraged to wear red today in a show of support.

Data shows that more women die of heart disease than all forms of cancer combined. Go Red For Women is the American Heart Association’s national movement, created by women, for women, dedicated to uncovering the truth about women and heart disease: heart disease can kill you or a woman you love.

A staggering one in three American women suffers from heart disease, yet only one in six American women believes that heart disease is her greatest health threat. This disconnect can leave many women unmotivated to act and even to treat heart disease. The Go Red For Women movement gives women a fighting chance against heart disease by helping them understand their No.1 killer, uncover the truth and be the difference between life and death.

This year, Emmy-nominated actress Elizabeth Banks directs and stars in the first-ever Go Red For Women short film and PSA called “Just a Little Heart Attack.” Inspired by the real-life stories of women who have been affected by heart disease, the entertaining, yet poignant film can be viewed on

The "Go Red" movement is meant to provide a powerful wake-up call to women across America to understand their risk for heart disease and empower them to put their health first.

Many viewers are among the eight million American women now living with cardiovascular disease. We know you join us in wanting them to be successful in their pursuit of heart health. For more information, please visit