Buy a Newspaper, Help a Child

April 26, 2011 Updated Apr 26, 2011 at 5:42 PM EDT

By Jaclyn Asztalos

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April 26, 2011 Updated Apr 26, 2011 at 5:42 PM EDT

DEPEW, NY ( wkbw ) On your ride to work Tuesday morning, you may have seen volunteers on street corners across Western New York selling special editions of the Buffalo News for a good cause.

It was the 29th annual "Buffalo News Kids Day". All the proceeds go to The Variety Club, supporting Women and Children's Hospital and other local children's charities. More than 3,000 volunteers make the program possible, with donations from about 100,000 people each year.

"Transit and Genesee are one of the busiest intersections. People see the volunteers and have their dollars read," Variety Telethon Executive Producer Steve Podosek told Eyewitness News.

If you drove through that intersection in Depew, you may have received a newspaper along with a sweet treat courtesy of Salvatore's Italian Gardens.

"Western New York I think has big hearts, especially when it comes to giving back," Paula Salvatore said.

Podosek said there is another perk to making a donation.

"People who purchase special edition newspapers on "Kids Day" were able to get special offers, Fantastic Sam's, Encore and Darien Lake added value in addition to the good feeling you get in your heart when you give," Podosek said.

Back in downtown Buffalo, Mayor Byron Brown also hit the pavement to sell newspapers.

"I was a paper boy. In those days it was door to door. Now, I'm here on a street corner and all proceeds go to charity. It doesn't get much better than this," Brown said.

In addition to selling papers on the streets, volunteers also made their way to the Galleria Mall to find some generous shoppers willing to give back to those children who need it most. The group was even featured on Channel 7's "AM Buffalo."

Since the program started in 1983, volunteers have raised more $3.8 million.

The Variety Kids Telethon airs every March on WKBW-TV. The 50th Anniversary event is scheduled for 2012.