Buffalo, N.Y. (WKBW) - A $1 newspaper has helped save the lives of children like Variety Kids Telethon celebrity children Casey and Coral Swan, and made their quality of life continuously improve.
"Casey and Coral were both 11 weeks early, so they spent a lot of time in the Neonatal Intensive Care Unit at Children's," Mom Robin Swan said.
Casey has cerebral palsy, and Coral has problems with her spinal cord due to their premature birth. The money made selling newspapers for the Variety Buffalo News Kids Day goes directly to charities that help children, including Women's and Children's Hospital, where the girls got the care they need.
"Three thousand volunteers are scattered throughout Western New York selling these papers for a dollar," Variety Kids Telethon Executive Producer Steve Podosek said.
Katie McKenna with Tops Markets said they are proud to be a sponsor. "Tops Markets has been a presenting sponsor for 15 years and we have 500 associates selling at 53 locations around Western New York," McKenna said.
Suzanne Myers also has a personal connection with Kids Day.
"I actually had my daughter at Women and Children's Hospital, so when I heard that this was what it was for, I decided to volunteer," Myers said.
Even Buffalo Mayor Byron Brown hit the streets to sell some newspapers for a good cause.
This is just the kick-off to a weeklong celebration with the grand finale being the Variety Kids Telethon on Channel 7, where Casey and Coral will be the stars of the show.
You can watch the Variety Kids Telethon Sunday 7am - 7pm from the Ballroom at the Adam's Mark Hotel in downtown Buffalo.
"I think they represent a lot of the efforts and the hard work that Variety does and Women and Children's Hospital does," dad Ken Swan said.
Kids Day has been going strong for 30 years, and the Telethon for a half of century. Through all of this, millions of dollars has been raided for the little ones who need it most, the children.