"Billieve" Campaign Lights The Falls Pink!

October 12, 2011 Updated Oct 12, 2011 at 9:18 PM EDT

By WKBW News

October 12, 2011 Updated Oct 12, 2011 at 9:18 PM EDT

NIAGARA FALLS, NY ( WKBW ) Some of the toughest members of the Buffalo Bills showed off their softer side Friday, bringing their families and friends to help launch the "Billieve" campaign for Breast Cancer Awareness Month.

With the mighty Niagara Falls as a backdrop, the team showed its support to fight a disease that has impacted so many lives.

Bill Fred Jackson told Joanna Pasceri, "You have to just be aware of things to help prevent it. The advantage is early protection. This is a great thing to be a part of."

The Billieve campaign stresses early detection and promoting yearly mammograms for women.

The Billieve campaign continues through the month following a weekend of activities at the recent Eagles game that also included a visit from 180 Jills cheerleaders from the last 6 decades.

Pat Zoerb is one of the oldest former Jills. Pat told Eyewitness News that she is involved not only for the memories, but because she lost her mother to breast cancer.

Coach Chan Gailey added, "This is a worthy cause, and it needs our attention."

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