(Buffalo, NY) A new report issued by the Binational Alliance says perception is the problem when it comes to residents crossing the international border with Canada.
"The Niagara Border: 10 Years after 9/11" is the first study to look at the economic impact caused by enhanced security at the four area international bridges.
Researchers found that, even when border residents had proper documentation, they were reluctant to attempt a border crossing.
"They were not crossing for two main reasons," says Binational Alliance Executive Director, Arlene White.
"They did not know what to expect and were concerned about what the experience would be like. Secondly, marketing had been decreased on both sides of the border, and there was no major compelling reason for them to cross any longer."
The Binational Alliance says more needs to be done to convince border residents that crossing is not that complicated.
"It isn't difficult, and we want people to start utilizing the binational region in new and different ways that will help re-energize our economy." adds Arlene White.