Black Thursday? Walmart Beginning Black Friday Events Thanksgiving Night

November 10, 2011 Updated Nov 10, 2011 at 1:10 PM EDT

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Black Thursday? Walmart Beginning Black Friday Events Thanksgiving Night

November 10, 2011 Updated Nov 10, 2011 at 1:10 PM EDT

Walmart announced Thursday that it plans to kick off its Black Friday shopping events at 10 p.m. on Thanksgiving night.

Black Friday deals on toys, home and apparel are set to begin at 10 p.m. on Thanksgiving night. Black Friday electronics specials will begin at midnight on Friday, with other deals beginning at 8 a.m. on Nov. 25.

“Our customers told us they would rather stay up late to shop than get up early, so we’re going to hold special events on Thanksgiving and Black Friday,” Duncan Mac Naughton, chief merchandising officer, Walmart U.S. said in the news release. “We’ll have this season’s hottest gifts at prices only Walmart can provide. And by sharing our Black Friday specials earlier than ever, we hope to make buying decisions easier for parents working hard to give their families the Christmas they deserve.”

Watch video, see the Black Friday ad circular and read the Walmart news release HERE.