Orchard Park, NY – The Buffalo Bills unveiled today their new game uniforms for the 2011 National Football League season. The new uniforms were unveiled at the team’s Uniform Launch event, a fan appreciation event presented by Reebok, and held at Ralph Wilson Stadium.
“We are extremely pleased with the distinctive design of the Bills new uniforms that will be showcased for the first time in 2011,” said Russ Brandon, Bills chief executive officer. “As we look forward to great things to come with our football team, we are thrilled to compliment this positive path with fresh and exciting game uniforms that characterize our team’s tradition, our players and our loyal fans.”
The new uniforms incorporate the team’s storied history along with a dynamic design. The new home game jerseys include the team’s new “Bills” word mark on the front, a royal blue color and white striping along the shoulder area of the jersey. The away game jerseys include the team’s new “Bills” word mark on the front, a white color and royal blue striping along the shoulder area of the jersey. The home and away game pants are white with royal blue and red striping. The helmets are white with blue and red striping with no change to the team’s signature charging buffalo mark.
“We received tremendous feedback from a select group of Bills fans, players, team and league officials and professionals in the uniform industry,” said Brandon. “Based on the reactions of these groups when shown the final product, along with the positive response from fans at the event today, we are extremely excited with the results. The approval ratings with regard to the new Bills uniforms are beyond our expectations.”
The Bills new game jerseys and new-look helmets are available for fans by visiting the Bills Store at Ralph Wilson Stadium in Orchard Park or by visiting the Bills Store online at www.buffalobills.com.