Bills Won't Use The NFL's New Blackout Policy

July 13, 2012 Updated Jul 13, 2012 at 7:05 PM EDT

By Ed Reilly

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July 13, 2012 Updated Jul 13, 2012 at 7:05 PM EDT

ORCHARD PARK N.Y (WKBW) Citing business economics, the Buffalo Bills have opted to not implement the NFL's new blackout rule.

Earlier this year, team owners agreed to let home games be broadcast if a team only sold 85% of nonpremium tickets.

Teams that wanted to participate in the new rule, would have to pay a higher portion of ticket proceeds to a league-wide revenue pool - if tickets sales exceeded the threshold.

That formula could potentially cost a team a significant amount of revenue.

Buffalo Bills CEO Russ Brandon was quoted; "We are a volume-based business, and for us to be successful, we need to keep our ticket prices low and sell a greater number of tickets."

Buffalo Bills games will still have to be sold out 72 hours before game time in order to be broadcast on local television.