Bills Host "Billieve" Event in Honor of Breast Cancer Awareness Month

October 19, 2012 Updated Oct 19, 2012 at 11:49 AM EDT

By WKBW News

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Bills Host "Billieve" Event in Honor of Breast Cancer Awareness Month

October 19, 2012 Updated Oct 19, 2012 at 11:49 AM EDT

NIAGARA FALLS, NY (WKBW/Release) - The Buffalo Bills, the American Cancer Society, the Canadian Cancer Society, and the Hard Rock USA, have all come together to raise money and awareness for the fight against breast cancer.

As part of breast cancer awareness month, the Buffalo Bills "Billieve" Breast Cancer Awareness Event will take place tonight at 5 P.M., at the Hard Rock Cafe Niagara Falls, USA.

To highlight the unforgettable evening, breast cancer survivors, their families and supporters will form Hard Rock's 3rd Annual International PINKTOBER living ribbon on the Rainbow Bridge.

The Buffalo Bills will flip the switch and light the Falls pink to jump start the evening. Following the living ribbon ceremony, national recording artist Belinda Carlisle will headline a free outdoor concert at 8:30 PM.

Those interested in participating in the International PINKTOBER living ribbon can visit buffalobills.com/billieve for more information.

Registration is $30 and open to people on both sides of the U.S./ Canada border. Proceeds will benefit the American Cancer Society and the Canadian Cancer Society respectively.

Breast Cancer Awareness merchandise will be available and a portion of the proceeds will be donated to the American Cancer Society and the Western New York Affiliate of Susan G. Komen for the Cure.

In honor of the event, locations in Niagara Falls and Buffalo will be turning "pink" that night to help support the cause. This will include Old Falls Street, USA, Hard Rock Cafe, Niagara Falls, USA, the Buffalo Niagara Convention Center, Giacomo Hotel and the Seneca Niagara Casino & Hotel.