Amazon Announces Kindle Fire Tablet

September 28, 2011 Updated Sep 28, 2011 at 11:48 AM EDT

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Amazon Announces Kindle Fire Tablet

September 28, 2011 Updated Sep 28, 2011 at 11:48 AM EDT

Amazon introduced its challenger to the iPad on Wednesday, unveiling the Kindle Fire tablet at an event in New York, according to USA Today.

According to the report, the Kindle Fire will go on sale on Nov. 15 at a retail price of $199. It will feature a seven-inch screen and run on Google's Android operating system.

"Premium products at non-premium prices," Amazon CEO Jeff Bezos said, according to the report.

Read the USA Today story HERE.