Amazing Ring Race!

September 8, 2011 Updated Sep 8, 2011 at 8:31 AM EDT

By WKBW News

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September 8, 2011 Updated Sep 8, 2011 at 8:31 AM EDT

AMHERST, NY ( WKBW ) An engagement ring worth $15,000 dollars could be on the finger of one lucky girl who wins the "Amazing Ring Race!"

Jeffrey Zimmer, President of Reeds Jenns explains, "It's a real world scavenger hunt in downtown Buffalo, by Canalside, where you are driven via your cell phone to historical and cultural sites...all done on foot, all prompted by your cell phone."

Reeds Jewelers Jenns Decor sees the event as a great way to get people downtown, have some fun, and kick off the fall season.

To play is free, but you must be able to receive text messages. Organizers are asking contestants make a donation to the Juvenile Diabetes Research Foundation.

The first team with the most points wins!

Click the video to watch Mike Spong's report on how the interactive game works...and connect with the official site at the news links section of wkbw.com