A New Website From WKBW That Pays You Back

August 4, 2010 Updated Aug 5, 2010 at 11:42 AM EDT

By WKBW Programming

August 4, 2010 Updated Aug 5, 2010 at 11:42 AM EDT

BUFFALO, (WKBW) - WKBW is launching a new website rewards program that pays you back, just for watching television.

Look for www.mywnyrewards.com at the top of our website.

How would you like to watch your favorite shows on Channel 7, and win prizes for doing it? That is the idea behind a new website launched by WKBW.

Channel 7's Vice President of Sales Mike Nurse explains that, "This is like a frequent flier program for television."

Channel 7 is giving viewers an opportunity to earn points that can be used to win prizes or buy products.

Those points can be used to enter sweepstakes, or be applied toward gift certificates to area restaurants or gift cards.

It is easy. Just go to the MYWNYREWARDS logo at the top of wkbw.com. Fill in your name, address, e-mail address and you get a block of points...just for registering!

You can also earn points by shopping with local merchant partners, shopping online with national merchant partners, or just by watching Channel 7 for "CODE WORDS."

Beginning with "Good Morning WNY" each weekday, carrying through to "AM/Buffalo" - "Eyewitness News at Noon" - "The Doctors" - "Eyewitness News at 5" - "Eyewitness News at 6" - "Wheel Of Fortune" - and "Eyewitness News at 11" - CODE WORDS will be announced during these programs.

Once you see a CODE WORD, you can log on and earn points by typing it in.

If you register your credit card, you can earn even more points.

Nurse points out that all information is confidential, and not sold. Users will not be solicited for other offers.

MYWNYREWARDS.com is exclusive to Channel 7 and wkbw.com. Log on, join the website that pays you back.