40,000 Pounds of Groceries Truck Into Buffalo's Neediest Neighborhood

November 2, 2011 Updated Nov 3, 2011 at 8:30 AM EDT

By WKBW Admin

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November 2, 2011 Updated Nov 3, 2011 at 8:30 AM EDT

Buffalo, NY (WKBW) Two tractor trailers packed with food and personal items rolled into the Belle Center in Buffalo on Wednesday to help some of the Queen City's neediest families.

"Feed the Children's" Americans Feeding American's Caravan has been traveling coast to coast, delivering care packages to people in the country's most poverty stricken communities.

Feed the Children partnered with Pepsico, Tops Friendly Markets and the Buffalo Dream Center to distribute the food and other necessities to 800 families on Buffalo's Westside, "If you take this neighborhood for example, nearly 80 percent of the children live below the poverty level, so I think every year we say the need is greater...and it's true.", said Pastor Eric Johns of The Buffalo Dream Center.

The Buffalo Dream Center pre-identified families receiving the boxes. Each family received a 25-pound box of food, a 10-pound box of personal care items and a box of Avon products. The boxes are designed to help a family of four up to one week. Feed The Children's Americans Feeding Americans Caravan has helped more than 300,000 families across the country since it began in 2009.

BUFFALO, N.Y. (Nov. 2, 2011 release ) – Feed The Children, PepsiCo and Tops Friendly Markets partnered to deliver two semi tractor-trailers full of food and essentials to help 800 families on Nov. 2 in Buffalo. The distribution took place at The Belle Center located at 104 Maryland St.

Longtime Feed The Children supporter PepsiCo generously donated products along with Tops Friendly Markets. Buffalo area employees from those companies donated their time to help distribute boxes of food and products to families.

The Buffalo Dream Center pre-identified families receiving the boxes. Each family received a 25-pound box of food, a 10-pound box of personal care items and a box of Avon products. The boxes are designed to help a family of four up to one week.

The distribution is part of Feed The Children’s Americans Feeding Americans Caravan, which has helped more than 300,000 families across the country since it began in 2009.

More than one in three children living in Buffalo (41.7 percent) is at risk of hunger. The number of impoverished children living in New York (881,663) could fill Ralph Wilson Stadium more than 12 times.

"We sincerely appreciate the tremendous contribution by PepsiCo, Tops Friendly Market and their employees to help children and families in Buffalo,” said Tony Sellars, spokesperson for Feed The Children. "Our Americans Feeding Americans project is geared toward people who are still being affected by the economic downturn, including many who until recently considered themselves middle class. A lot of these people for the first time in their lives have not been able to provide for their families and this distribution will provide relief for them at a crucial time.”

To see the impact of Feed The Children’s Americans Feeding Americans Caravan in your area visit www.AmericansFeedingAmericans.org .

Feed The Children

Founded in 1979, Feed The Children is consistently ranked as one of the 10 largest international charities in the U.S., based on private, non-government support. Our mission is providing hope and resources for those without life’s essentials. In FY 2010, Feed The Children distributed more than 133 million pounds of food and other essentials to children and their families in all 50 states and internationally. For more information, visit www.feedthechildren.org

About PepsiCo
PepsiCo offers the world's largest portfolio of billion-dollar food and beverage brands, including 19 different product lines that generate more than $1 billion in annual retail sales each. Our main businesses -- Quaker, Tropicana, Gatorade, Frito-Lay, and Pepsi Cola -- also make hundreds of other enjoyable and wholesome foods and beverages that are respected household names throughout the world. With net revenues of approximately $60 billion, PepsiCo’s people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo’s promise to provide a wide range of foods and beverages for local tastes; to find innovative ways to minimize our impact on the environment, including by conserving energy and water usage, and reducing packaging volume; to provide a great workplace for our associates; and to respect, support, and invest in the local communities where we operate. For more information, please visit http://www.pepsico.com/