Salvation Army Falls Short Of Goal

December 30, 2011 Updated Dec 31, 2011 at 11:08 AM EDT

By WKBW News

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Salvation Army Falls Short Of Goal

December 30, 2011 Updated Dec 31, 2011 at 11:08 AM EDT

Buffalo, NY (December 30, 2011 release) The Salvation Army Buffalo, Red Kettle Campaign closed on Christmas Eve at 4:00pm. The final deposits have been reconciled and the total cash received is $320,115.77. That figure reflects a $130,995.93 deficit to the goal of $450,000. "Our goal this year was aggressive; it was based on the need to cover our operating expenses for the entire year. Last year’s receipts carried us through September, but we were forced to draw significantly from our reserves, so as to fund our programs and services," said Major Thomas Applin, Executive Director of The Salvation Army Buffalo.

While not reaching the needed goal, the 2011 Red Kettle total is $11,000 higher than the 2010 Red Kettle collection. This increase is a testament to the generosity and commitment of the compassionate people of Western New York.

"I pray God’s blessing on every person that donated to help us feed the hungry, clothe the poor, provide shelter to the homeless, instruct those who are desperate for a helping hand, and restore dignity to individuals and families that need our services, all year." said Major Applin.

Although the Red Kettles and bell ringers are gone from the streets and stores in Western New York, the traditional direct mail campaign continues through the end of January. Direct mail is running significantly less than the 2010 drive; current numbers show that campaign behind by $137,206.34 to last years income. This deficit needs to be closed to allow The Salvation Army Buffalo to continue all the programs and services, operating as planned for 2012.

The Salvation Army is hoping that hearts will be stirred to give:

>make year-end, tax deductible charitable gift

>mail a check to 960 Main Street, Buffalo NY 14202

>text BUFFALO to 80888 and reply YES to make a $5 donation

>go online to www.onlineredkettle.org/teambuffalo

Since 1884, The Salvation Army has been a vital link within Western New York’s human services network. We provide individuals, regardless of age, gender, education, ethnicity or religion with food, clothing and shelter, as well as social and spiritual support. The mission of The Salvation Army Buffalo Area Services is to offer hope for a better life by meeting basic human needs.

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