(WKBW release) New York Senator Charles E. Schumer announced Thursday that LiveNation has agreed with his request and will meet with Niagara Falls officials on November 17th to explore hosting world-class concert events in Niagara Falls.
Last week, Schumer asked LiveNation to meet with Niagara Falls officials to discuss hosting a LiveNation concert series event in Niagara Falls, building on the success of the Hard Rock Café series which drew 60,000 spectators. In order to bring new economic activity and revenue to the City of Niagara Falls, Schumer is pushing to bring a marquee performer to the Falls, helping attract spectators from across New York, Pennsylvania and Ontario. The meeting will open a dialogue between LiveNation and Niagara Falls, with the potential to bring a marquee event to Western New York.
“This is an exciting first step to bring LiveNation’s world-class shows to Niagara Falls, something that would generate excitement, crowds and significant economic activity for the area,” said Schumer. “These concerts would enable Niagara Falls to capitalize on its existing tourism base, attracting thousands of new visitors who will provide a much-needed shot in the arm for our local economy. I know when LiveNation visits the Falls, they’ll see that our hotels, infrastructure, casinos, and—above all—the stunning location would make a concert series event a smashing success.”
“I’m excited about the chance to meet with LiveNation, and thank Senator Schumer for setting up this meeting,” said Niagara Falls Mayor Paul Dyster. “Niagara Falls would be the perfect place for a LiveNation concert, and I look forward to making the case. LiveNation could be a huge boost to our economy, and bolster our reputation as a tourist-friendly city.”
LiveNation has committed to sending a team to Niagara Falls on November 17th to discuss the proposal to bring LiveNation events to Niagara Falls. The organization’s president of Connecticut and Upstate New York, the CEO of the House of Blues Chain, the Vice President of Booking for Upstate New York, and the General Manager for several Western New York concert venues will attend the meeting on behalf of LiveNation. Representatives from Niagara Falls and the USA Niagara Development Corporation will also attend the meeting.
In Schumer’s meeting request, he noted that the LiveNation concert events in Niagara Falls could complement the casino-based tourism industry driven by the Seneca Niagara Casino. A LiveNation concert event could drive tens of thousands of patrons into the nearby casino, restaurants, and hotels throughout Niagara Falls. Creating demand for these services could be a critical step on the road toward Niagara Falls’ development plans.